Have you ever wonder how to attract a potential customers with white papers?
OK, read this examples first:
- Mr A helps small and medium companies go public, which is by all means is a very complex process. So what he did was he published a white paper that explain the issues and step by step guide through out the whole process. While doing this, he is also demonstrating how complex the stuff really is. The client likes it. They hire him to do the job for them.
- Mr B offers a network troubleshooting guide. He buy clicks using Google Adwords and soon about 20% of the visitors opt-in for his report. The guide tells exactly how he trouble shoots and what tools he’s using. What he actually do is letting the guide sells his tools. Nice huh?
White paper is about problem-solving information. When you want to make a hole, you need a drill. But the subject matter here is the hole. If you are selling drills to your customers, show them how your fantastic drill can make holes, a lot of holes. And that’s the main point. 
What white paper is NOT:
- Its not a produt brochure.
- Its neither a sales pitch or a sales letter
- It does not discuss every detail of the product.
White paper are meant to make people curious and want to know more from you; the genius who wrote the guide.
So keep on writing!
