This question may pop-up instantly whenever you want to start using Adwords. Identifying your advertising goals are very important in order to maximize your investment in Adwords.

With these goals already set in your mind, you can work strategically to achieve your underline objectives, review your performance and modify it from time to time.

Examples of goals are such:

1. Do you want to get more clicks? Try focus on keywords and placements.
2. Do you want to increase your clickthrough rate? (CTR). Focus more on your ad quality. Refine your ads and choose highly targeted keywords and placements.
3. Do you want to improve your return of investment? (ROI). Your ads need to attract the right audience. Focus on your website. Make sure your audience can find anything on your ads at the site.

With a minimum capital of RM40, this maybe your best investment ever.